Brand identity · spring 2026
The visual identity — spring 2026
The wordmark, on three substrates.
Bilingual by construction: Souqna and سوقنا hold equal weight, joined by a thin gold rule. Use the version with the highest contrast for the background.
Mark geometry, scale, and family.
The arch is Souqna’s gateway: the point at which an idea crosses into a real, working business. Built on a 25-pixel unit grid.
A palette rooted in the majlis.
Sand carries every surface. Maroon holds emotion and identity. Gold earns its place at the call-to-action. Silver is the quiet tech signal. Charcoal, never pure black, does the typography.
Arabic and English, held in equal dignity.
Inter Tight leads the Latin script; Instrument Serif italic adds editorial emphasis. Noto Kufi Arabic leads the Arabic; Amiri italic carries the accents. JetBrains Mono handles meta and UI furniture.
to real.
Body at 14–16px. A high-contrast sans for ninety percent of the page; a serif italic used only for emphasis and pull-quotes — never both at once.
إلى حقيقة.
النص العربي بنفس الكرامة البصرية. خط كوفي معاصر للعناوين والنص، وأميري للتأكيد والاقتباسات.
Stationery and the business card.
Silver foil on light maroon for the card; a calm letterhead on sand; a compliments slip on charcoal. Every piece carries the arch — quietly.
Open-graph card.
The default social share. 1200×630. Type does the work; the arch watermarks the right margin.